Pressed Juicery’s Journey From Being Worth $30,000 to Generating $75M in Revenue

Continue Reading

How Marie Forleo Went From Being a Bartender to The Owner of an Online Empire

Continue Reading

How to Create a Business Out of Something That You Love

Continue Reading
Recreation

Mistakes to Avoid When Buying Fishing Gear

January 17, 2019

For those who love fishing, having the right fishing gear is something that happens to be a lot more important than many other things. So, in a situation like that, the best thing one can do is buy the right fishing gear that will serve them well. Now when it comes to fishing gear, there is so much to choose from that a person can easily, and without any issue, get confused.

If you want to buy some good, high-quality fishing gear, you can head over to this site as they have an extensive range of options that will suit your needs. In this article, we are going to be focusing on some of the mistakes that you should avoid when buying fishing gear. This will help you make the most out of your money, and you will not have any issues either.

Make Sure You Buy Quality Gear

There are so many cheaper options available in the market that you can easily get lost. Now generally, the cheaper options are not really a threat but if you do end up with something that has not received good reviews, then it can be a problematic situation that you must avoid. In that case, it is best if you just go for quality fishing gear to avoid any counterfeit or bad products

Read All The Reviews

Another thing that I would suggest you is that you should always go for quality gear. This is evident from those who are looking to buy something cheaper, and never ends the way they want it to end. So, in order to avoid any bad thing happening to your overall buying experience, look for products that are quality, and serve you well at the same time because that will be so much better and much simpler at the same time.

Continue Reading

Business

Guide to Grand Opening Banners

Whenever you start your business, whether it is big or small, it is essential that you promote it by telling people what it is about. The most effective means to do that is by putting up banners that will spread awareness among people regarding your business. This guide will help you in making effective grand opening banners for your business.

Coming Soon

A coming soon banner is the most effective way to spread awareness among people regarding your business. Also, it is cost-effective as well since all you have to do is put up a vinyl banner that does not cost much. Your banner should include what kind of product or service you will be provided along with the name of your business. As just a ‘coming soon’ sign is not enough to get peoples attention.

Opening Banner

You only get one chance to make a good first good impression. The grand opening of your business should be impactful and eye-catching so that you can attract customers in the future. Grand opening banners assist you in successfully attracting people towards you. It also makes people curious. You grand opening banner should be attractive enough to bring people to your grand opening. Choose big and bold colors and letters. One thing that makes your business stand out is if you start making your grand opening promotions, so make sure that you put that as well on your banner.

Also, it is very important that you follow the laws and regulations while putting up your grand opening banner. These laws vary from city to city so learn all about the laws in your city s that you do not face any legal issues later on, otherwise, all the hard work you put in will be just wasted effort.

Continue Reading

Health

Luxury And Health Through Technology

January 12, 2019

If you’ve seen the movie “Wall-E”, you’ve probably had some serious second thoughts about technology. Are going so far with making our lives easier that we’re about to come to the point where our own pursuit of luxury would become our undoing? Well, the thought is definitely a scary one but maybe the future isn’t that bleak after all.

It makes sense to have such concerns, given how so many people have a tendency to misuse technology till they find themselves in a pit that they themselves dug. However, if you visit https://thebroodle.com/tech/3-luxury-technologies-that-will-take-your-health-to-the-next-level/, you’ll learn about some technologies that bring us the ultimate luxury and convenience while keeping our health in check.

Perhaps the above spooked a couple of companies into fearing that ultimately their products might spoil people a bit too much. At any rate, they started making sure that they produce gadgets and technologies that not only just make things easier but are also mentally and physically healthy to use. Have you ever noticed that the healthiest people you know are also the happiest? These people are always relaxed and are doing things in a way that’s convenient for them.

Stress isn’t going to get you places. Well, it might land you in a hospital one day but other than that, it won’t get you far in life. This is why we believe that you can really improve the quality of your life, your general wellbeing and how happy you are by using these technologies. The idea behind these technologies is to make life easier for you and to do that, they make sure that you’re comfortable and physically stimulated while you’re still using them. What are you waiting for? Have a look; the future is now.

Continue Reading

Real Estate

Want to Settle in a Good Place But Don’t Want to Move Away From The Urban Setting?

January 11, 2019

Most people now-a-days have tough jobs that although pay enough, but require a lot of effort and punctuality. If you don’t want to be that one employee who is late to work every day, then you need to put some attention into your hunt for places to live.

Is It Facilitated Enough?

If you’ve found an apartment that you like and want to settle on that option but haven’t looked around the location, then you’re not doing it right. If you’re going to live in an urban area and have busy lifestyle that requires working round the clock, then you’re going to need facilities. Facilities like marketplaces, entertainment, shopping centers etc. You need to look for a place that has a few markets and high end departmental stores so you don’t always freak out if you need something in particular and there are no stores nearby. Get a place which has these facilities at a walking distance so that there is minimal difficulty. You would also need restaurants since everyone wants to eat out once in a while and why not. If you want to be able to take your family out for dinner but also don’t want it to be hassle and time consuming, then make sure that the place you get has restaurants at a walking distances too. The united bldg condo in downtown Toronto has at least five restaurants at a walking distance.

Is It Accessible?

Along with amenities, you will also need a good transit system nearby so you can travel back and forth from work without any worries. Find a place that has a few subway stations and metros nearby and is generally accessible even on private vehicles.

Continue Reading

Travel

Taking Out a Personal Loan to Travel

January 10, 2019

There is a lot of fun and adventure that comes with traveling. You basically leave your home city to go to a completely different city or country in the world which is completely different from your normal way of life. The people, the food, the architecture, and even the air feels different. If you have a good experience with your travels, you have probably found the experience to be addictive, and if nothing else, you are always mentally planning another trip.

Of course, in an ideal world, traveling is very affordable and we can leave at a moment’s notice. However, that is not the case. Monetary restraints are the most common reason behind us not being able to travel. However, some people have found another way to tackle this problem, and that is by taking out a personal loan and then using that loan money to fund their trip.

A personal loan is a short-term loan you take out to fund any personal expense, which in this case happens to be traveling. Now, you might be skeptical about taking a loan from the bank just to travel, and your skepticism is understandable, which is why you can read up to this article where Megan talks about loans and how travel loans work.

A lot of people are opting for personal loans because they happen to have a much lower interest rate than other loans or credit cards, and you will be given a repayment schedule, so you will be able to realistically set aside money in your budget in order to pay the money back every month until you have finally paid off the loan. So, try to read up as much as you can about the subject so that you are able to make a more informed decision.

Continue Reading

Business

Improving Your Client Rate

A coach’s success is largely dependent on the number of clients that they have. If there are more clients signing up for their classes, they will have more networking, and through networking, they can pull in even more clients who will be willing to pay large amounts of money in order to attend their classes or workshops. If you are a coach, regardless of your profession or niche, and you find yourself struggling to attract more clients or are failing to impress your clients, you can benefit from a coaching session as well.

In fact, you can check out how big names like Christian Mickelsen Get Clients Today by taking up a few online sessions that work on this aspect of coaching. These coaching sessions are designed to help you with a number of different things like how to attract more clients, working on your introductory sessions, how to network and expand your clientele and so on. These coaching sessions, like any other coaching session, will cost you money, however, you can think of it as a long-term investment, because the money you will be spending on these classes will pay off later on once you are better able to attract clients thanks to the lessons that you will learn from these classes and sessions.

As a coach, it does not matter how experienced or skilled you might be because at the end of the day, you will have to be willing to learn and constantly improve your own practice by learning from others. Stagnation is not progress, so constantly learning more and being willing to incorporate new practices into your own sessions can help you improve not only the quality of your workshop and classes but also the quality of your own life and your overall level of satisfaction with yourself.

Continue Reading

Other

Why Getting Fired Isn’t The End

January 6, 2019

Life can be hard. Even if you have worked tirelessly to establish yourself, you might find yourself suddenly without a job. Something like this can make it difficult for anyone to see the light at the end of the tunnel, but the important thing that you should remember is that there are a number of things that you can do in order to make your situations the best that it can be. After all, people get fired all of the time, and there are a lot of jobs out there that these recently fired people can look into.

If you are getting laid off or fired, it is very important that you look into the best outplacement services in Toronto that you can find. Outplacement is a process by which a company would train you for your reentry into the job market. After all, a company is responsible for your wellbeing at least to some extent. This is because of the fact that said company has used your labor to profit greatly, and while it has definitely paid you a salary for your services it is important to keep in mind that the profit that was gained far outstripped your reward. This excess profit is what justifies your training by said company.

Outplacement training can help you look into alternatives to the career that you were looking into. It can also simply retrain you for things like job interviews and the like, things that you might have forgotten about after working at a particular place for an extended period of time. These training and counselling sessions can also show you that there is always hope for you as long as you are willing to work hard to get the sort of results that you are looking for.

Continue Reading

Other

A Guide to Neon Sign Restoration

January 4, 2019

A neon sign can break down due to two main reasons, either the small parts break or when the tubes develop cracks. It is easy to fix the broken parts than it is to repair cracked tubes. If you want to repair neon signs this is the guide you are looking for.

Neon Sign Restoration

The first thing you need to do is make a similar pattern of the neon sign which you want to repair and for that, you need a pattern paper. Trace the neon tube on the pattern paper. A bending material can also be used for pattern making. In a broken neon sign, the missing parts must be filled in.

Once the pattern making is done, the old insulators should be scraped off and the paint should be blocked. These two steps prevent needless fuming during the restoration process

Clean the tube to prevent dust from getting inside it during the neon sign restoration process and then check the vacuum of the tube. If the tube lights then it is under vacuum and if you cut it to air will enter the tube. The air can blow the powder coating on the tube which can completely waste the tube which is why you need to seal the tube. Be sure to wear safety gloves.

While repairing neon signs always remember to use the same diameter tubes because a mismatch can be easily distinguished.

The most difficult part is glassblowing. Before you start with it remove any loose coatings of dust or phosphor particles.

A ring of tubing is heated and the glass is drawn in, let it cool and the crack is restored. The most important step comes next which is the replacement of electrodes. Even if the older ones are working it is better to opt for new electrodes as it can keep the neon signs safe and durable.

Continue Reading

Health

Things You Should Consider When Going For Physical Therapy

If you have finally decided to give physical therapy a try, I have to tell you that you are making the right decision. For the longest time, the argument has been that physical therapy is not effective. However, that is not entirely true as there are countless benefits of physical therapy that one must know about, and we have already discussed some of them in detail.

As for right now, we are more focused on some of the mistakes that you must avoid when going for physical therapy. You can easily schedule appointment, but before you do that, avoid these mistakes. It is only to make sure that your overall experience go without any hiccups in the way.

Let’s not waste time and have a look, shall we?

Going to a Non-Licensed Place

Physical therapists require a license that allows them to operate. However, you will find a lot of non-licensed physical therapists offering cheaper services. One could surely go for that, but it is never the right idea and must be avoided at all costs. You never know what kind of service you are going to get there.

Not Finding The Right Physical Therapist

A physical therapist is not something that will confuse a lot of people, however, finding the right therapist can be a tricky thing for most people, especially if they are doing it for the first time. In a situation like that, the best thing that you can do is make sure that you are looking for the right therapist because your overall experience will be much simpler, and easier.

Above are a few mistakes that you must avoid whenever you are considering going for the physical therapy. Doing so will make everything a lot easier for you, so that is something that you must know about.

Continue Reading

Home Improvement

Add More to Your Personality By Making Your House Beautiful

January 3, 2019

In today’s date, every one of us wants to have an aesthetic which complements our style. The same goes for the house we live in, it adds more to our personality. The place we live in should be cozy, and beautiful, in order to meet one’s eyes. But in order to find their style, many people choose the wrong kind of furniture because of the lack of their knowledge. While building a house, we all struggle at putting windows and doors as they are a permanent part of the house.

Many people regret their choices afterward but can’t do anything about it, they end up putting the old-fashioned wood windows that you need to open to see the view. Such windows should be avoided at all costs because it lets dust and other harmful elements of the environment in, making your home dirty. In these years, many architects have been using double glazed windows in numerous places, including both houses and offices. The advantage of double glazed windows is that they let you see the view without making you go through the hassle of opening the windows. Also, they give your house a very posh look because of its glass.

The thought of the window’s glass breaking might ring in your ear, but experts at nu-eco.com.au tell us that the glass used in these windows is made out of one of the strongest material, thus making it thick and hard to break. As we know, picking the correct furniture is more than beginning to look all starry eyed at its underlying excellence. The style and development of the furnishings need to last numerous years, so considering the unmistakable subtleties and nature of the development of a specific piece is a decent method to help take care of business and a little master direction never stings.

Continue Reading

Appliances

Mistakes You Should Avoid When Buying a Refrigerator

If you are going for a refrigerator, then you might be asking yourself just how simple the whole process is. True, the process is rather simple, and you do not have to worry about spending a lot of time doing research either. However, just like with the purchase of everything else, there are a few mistakes that can occur in the process; this can derail your entire buying experience, and the best thing is to make sure that you avoid these mistakes at all costs.

With that out of the way, whether you are buying a compact refrigerator, or you are buying a proper, full-sized option, there are a few mistakes that I would advise you to avoid at all costs. Avoiding these mistakes is only going to make your job much easier.

Buying The Wrong Size

Size does matter whenever you are buying a refrigerator. Whether you are buying a large one, or a smaller one, the reason why it is important because it largely depends on how you are going to use the refrigerator. If you do have the right size, you won’t have any problems whatsoever with storing food, and other stuff into the fridge, but with the wrong size, you can run into a lot of troubles.

Trusting Cheaper Brands

There are a few brands that are a lot cheaper than some of the well-known brands in the market, and while there is nothing majorly wrong with those, not all those are as reliable as the ones that are renowned. So, in order to avoid any issues, you must avoid the cheaper brands and go for the next best brand that fits in your budget. This will ensure that you have no problems with the purchase.

Continue Reading

Education

What You Need to Know About Getting Electrical Training

January 2, 2019

To many people around us, the purpose of electrical training might not make much sense, because why would anyone want to go for electrical training in the first place since it happens to be so uncommon. Well, if you are thinking about pursuing a career in the electrical industry, then you do need to go for electrical training, and that too, in a good school or college.

If you are serious about becoming an electrician, you should check http://www.hewnandhammered.com/hewn_and_hammered/2018/02/5-tips-to-becoming-an-electrician.html. As of right now, we will be focusing on some of the things you must know about getting electrical training.

This is important because if you do not take these things into consideration, your entire experience can go sideways, which again, is not the best thing.

Choose a Good School

The first and the most important thing that you need to do is choose a good school. You will have a lot of options when it comes to choosing the schools. I would suggest that you head over to the internet, and get all the information about the schools that are providing the best technical education, and see if the enrollment processes.

Make Sure You Want It

Another thing that you must know is that it is important for you to go for electrical training only if you are actually interested in it. If you are not, then there is no point in spending all that years studying, as well as training for something that does not even interest you.

Conclusion

Electrical training is not as difficult as you might think, and the best part is that you can actually make a career out of it, and a very lucrative one at that. However, there are a few things that you must know about it beforehand in order to smoothly, and perfectly get into the business.

Continue Reading

Recreation

Reasons You Should Buy Ping Pong And Pool Table Combo

December 26, 2018

Ping pong and pool table happen to be two of the most revered games one could think of. The best part is that these games are incredibly fun to play, and regardless of the time of the day, you can play these games without any issues whatsoever.

However, having two separate tables for two games can be a nuisance especially if you are living in a smaller space, and you do not have space for two individual tables. This is where the ping pong combo table comes into place. The good thing is that this table can turn into both, and once you do buy it, you can play both games just by switching the tops.

There are obviously a lot of reasons why you should buy a combo as opposed to buying a single option, and in this article, we are going to be looking at some of them.

You Do Not Have Enough Space

If you do not have enough space, and you still want not have the best of both worlds, then this combo is great for you. Simply because it will allow you to have the ability to play both games without any issues. Whatever your mood is, you will have the ability to switch, making it so much more fun.

You Want to Save Money

Buying the tables individually can be a lot more problematic than going for a single table. This is the reason why you should go for a combo table, because that way, you will not have to worry about having to spend money on two separate tables, and the rest of the stuff.

The combo tables offer you the best of both worlds in comparatively lesser price.

Continue Reading

Business

An Important Way For Businesses to Advertise

December 18, 2018

If you are the owner of a business, you are probably looking for as many ways to advertise your business as possible. After all, people are only going to take your business seriously if they know about it in the first place. The important thing to remember is that you need to think outside the box when it comes to advertisements and marketing for your business. The fact of the matter is that TV commercials and radio spots and all of these things are very common ideas, but one of the most obvious ideas that many businesses seem to forget about is signage.

A lot of businesses in Calgary waste tons of money on trying to get people to come to their shops, but they don’t do nearly enough to capture some of the foot traffic that you would find crossing your shop every day. Random walk ins can be a big part of your business if you give signage the sort of attention that it deserves. The great thing about an excellent outdoor sign is that it can help you advertise in a way that would end up saving you a lot of money.

After all, working on commercials and other forms of marketing can cost a lot of money. This is why so many businesses end up failing. Getting a good, beautiful sign up is not going to cost nearly as much, and you would be surprised by how many people it is going to bring into your store or place of business. People live very busy lives, so they often don’t pay attention to the things around them. This is why it is important for you to capture their attention by giving them something that they can look at.

Continue Reading

Health

Steroids For Sale to Make Your Purchase Easy

December 15, 2018

Anvarol: By being suitable for both men, and women, Anvarol takes the lead as the legal steroids. As it helps by giving your body a lean, cut look. This steroids shreds all your fat, and just leaves lean muscle behind in just a few months. It makes workouts easier, and longer by providing you a big amount of energy and power, which you can use in increasing more time at the gym, or lifting heavier weights.

Winsol: Winsol is a legal alternative of winstrol, used widely by athletes to achieve that power. It gives you a lean body, but the best benefit of this steroid is that it makes you faster like Usain Bolt, and stronger like Hercules. If you are a fan of hard muscles, then this is your steroid of choice. Achieve that remarkably chiseled body of your dreams by using just the right amount of Winsol.

Trenorol: Want to be huge, have quick muscle gains, and improve stamina? Well, Trenorol is the answer. Some people like to keep their workout very natural, but want that muscular body too. If you are that person then say no more because Trenorol will help you achieve it all in your way. Do not confuse this steroid with Trenbolone. As trenbolone has various weaknesses, but because we eliminated all the side effects and added just the good stuff to this drugs. Trenorol will provide you with all the power of trenbolone without all the health issues such as heart problems.

D-Bal: D-Bal is the best alternative for Anabolic, it has no negative side effects! And does the same thing as Anabolic, fast muscle gains to be bulk, strength and stamina, it has it all. It only comes in the form of tablets and not in powders.

Continue Reading

Parenting

Baby Gates: What You Need to Know

December 13, 2018

Having a toddler at home comes with many responsibilities as they can quickly learn to get into trouble without your prior knowledge about it. People who live in double storey houses have to be extra careful about keeping the staircase area childproofed so that they can rest assured that their child would be safe even when they are not around. Baby gates are the best options of preventive dangerous falls and accidents from taken place, and you can place them in different living spaces of your house depending upon the playing habits of your toddler.

Your wall-mounted TV and decoration pieces can easily tip over upon being impacted by external force, and your child can make it happen anytime if you are not around. This is the reason you first need to evaluate various rooms in your residential property where the chances of accidents are higher. Your toddler can even chew up on cords and cables along the walls in various rooms of your house which can lead to serious physical injury. No matter how much attentive you are when it comes to staying vigilant for your child, at some point your attention might be diverted due to any reasons.

If you are a housewife you might get called away for some other household chore such as cooking or cleaning the floor, so you can’t keep your eye over your child throughout the day. Make sure to check out perma child safety fb now, to find the best retractable and pressure mounted baby gates for affordable rates. Your crawling infant can also move towards stairs if there is no barrier between it, therefore make sure to keep these doors in all such locations. Not just the stairs but it can also protect other areas such as fireplace and glass items in the house.

Continue Reading

Home Improvement

Why Choose Double Glazing For Your Property

December 11, 2018

It is a technique that has been around for quite some time and you might have heard it go by the name of insulating glass. It is a famous method of insulation and works as there is a vacuum or gas filled between two panels of glass but what is the purpose? When there is an empty area between two panels of glass, noise gets reduced and insulation increases.

Before you decide to get double glazing just because you have heard about it from someone, we feel that it is better to know what it involves. Once you read up about it, you will understand why everyone considers it to be beneficial.

Aesthetic Feel

Double insulation technique gives the windows of the house an aesthetic look that cannot be achieved by any other technique. The people who have gotten it done on the windows of their houses have commented that it leaves the whole interior and exterior feeling a lot modern than it was before.

Temperature Regulation

One of the greatest benefit of this insulation method is that it keeps the internal temperature of a house regulated i.e. it will keep your house cool when it is hot outside and warm when it is cold outside.

Energy Saving

When the temperature of your house would be regulated, you would not feel the need to crank up the air conditioner or heater or even use any of them too much during the day. Since the house would be insulated well, there would be no energy escaping out which would ultimately lead to saving of it.

Saving on Bill

After a month of getting glass insulating, you would notice that there is a certain decrease in the amount of your electricity and gas bill since you would not be using too much energy.

Continue Reading

Weddings

To Film a Wedding

December 8, 2018

Wedding are a glorious affair that bring forth a joyous reunion. Love is indeed a rare delight and if you are one of the lucky one to have found love than it is no surprise that you would want to stay with that person forever. Weddings are beautiful not only to the bride and the groom but to all who are in attendance. That being said, if your wedding day is approaching soon and you want to make it as memorable as possible than the one thing that you need to concentrate on is documenting the entire thing.

Today, things have progressed far beyond the time of film. Now, you have the option of getting a video of your wedding. There are loads of people today that opt for this method. However, with the increasing demand of a wedding video, there are a ton of people getting into this business. With so many options, it can be quite confusing choosing the best one for your special day. Therefore, one has to be careful because obviously you want your wedding video done right. This will ensure that you can remember the special day for years to come.

There are not a lot of people that have experience in selecting a wedding videographer and of you are one of them then you might need a little help. You can get tips on how to select the perfect wedding videographer at hiring a videographer – availableideas.com. This article has a ton of tips and tricks to help you decide which person will do the job just right. So, if your wedding is approaching then get to work and keep a good wedding videographer near by. So the best day of your life can be recorded.

Continue Reading

Home Improvement

Why is Landscaping So Popular These Days?

December 7, 2018

Landscaping is the practice of altering a piece of land to make it attractive. Landscaping is a widely used practice in this modern world and is done mostly in parks, homes, public places etc. These can be done to make an existing place more attractive, useable or more practical. Landscaping is done to aesthetically improve your land.

Landscaping is an amazing art and you can transform your dull garden with just plain grass into a mountain on one side with a swimming pool and a BBQ deck in between with an area of resting or sunbathing. This is quite exotic, isn’t it? This is exactly why landscaping has been so popular. Chattanooga Landscaping says that the exterior is as valuable to a home as the interior because you can spend a lot of quality and bonding time with your acquaintances over there.

You can easily transform your home into anything you like depending on vintage or modernity. Landscaper these days have been declared artists that paint pictures. This means that give them plain land as a canvas and they can paint a Mona lisa for you by transforming your garden into a swimming pool with a jacuzi with natural stone steps and with that, a tree with a tree house where your kids can play and you can even have a miniature golf course with it. It can make your home look like an exotic resort from the Caribbean. You can get to spend amazing time with your family over there.

One of the least talked about benefits of landscaping is that it adds insane value to your real estate. This is really good as an investment. It is a win win situation for you as you can live in your home, enjoy your landscaped land and it will increase in value as well.

Continue Reading

Legal

Another Way Out

November 30, 2018

The concept of bail is simple enough. For those who are convicted of some crime, the accused person will need to stay under police custody and supervision until they are called to court for their trial where they will be a hearing to decide the status of their guilt. When spending their time under police custody, they will be unable to have much contact with their loved ones outside and will surely miss work and social commitments. For someone who wants to avoid people hearing about it, their best bet is to get bail as quickly as possible.

The bail is the amount of money the jurisdiction decides upon to release the defendant. It is their insurance that while released from custody, the defendant will still come back to court for their trial once they call upon the accused. The bail amount however can be a large sum of money unpayable by defendants convicted of a crime and the higher you find that this amount exceeds, the less likely someone will be able to, or want to, pay it on the behalf of the defendant. This is where the bail bonds Berkeley organisations provide come in. A bail bonds mainly lets you save a lot of money.

For however the amount of your bail, paying a bail bonds agent will only cost you ten percent of that plus a few associated costs. You’re usually told by the bondsmen to sign off on some collateral that the bond agency can take possession of to resale to recover any losses should you fail to show for your court meeting. Using bail bonds will get you out of custody much faster though and as long as you show up for your meeting, the price is substantially less than paying the full amount in cash..

Continue Reading